A Typology of Digital Offerings

Simple item page
dc.contributor.authorFolkmann, Katrine
dc.contributor.authorHedman, Jonas
dc.contributor.authorAvital, Michel
dc.date.accessioned2021-12-24T18:18:08Z
dc.date.available2021-12-24T18:18:08Z
dc.date.issued2022-01-04
dc.description.abstractThis paper develops a typology of digital offerings to shed light on the distinct characteristics of this emerging digital phenomenon. Drawing on Roman contract law, the typology focuses on digital rights offered (selling, leasing, partnering, and agencing) and digital assets involved (tangible and intangible). These two dimensions lead to eight archetypes that we illustrate through the diverse Amazon portfolio of digital offerings. The typology sets out to shape the scholarly discourse around digital offering research and practice and to provide a foundation from which the characteristics and mechanisms of digital offering value appropriation can be further understood and operationalized. Ultimately, by rejecting the traditional service vs. product distinction and instead accounting for offering variations based on the intrinsic merits of digital offerings, we are embracing a digital terminology rather than attempting to transfer the terminology of the physical world to the digital realm.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.774
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/80114
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Innovation, Transformation, and Entrepreneurship
dc.subjectcontract law
dc.subjectdigital innovation
dc.subjectdigital offerings
dc.subjectvalue appropriation
dc.titleA Typology of Digital Offerings
dc.type.dcmitext

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0623.pdf
Size:
583.94 KB
Format:
Adobe Portable Document Format
Download

Collections

Digital Innovation, Transformation, and Entrepreneurship