The Role and Influence of Political Advertising Through the Mass Media in the 1984 Mayoral Campaign

dc.contributor.advisor	Immerman, Richard H.
dc.contributor.author	Tsukamoto, Lisa
dc.contributor.department	History
dc.date.accessioned	2014-09-26T21:27:29Z
dc.date.available	2014-09-26T21:27:29Z
dc.date.issued	2014-09-26
dc.description.abstract	The purpose of this paper is to analyze the use of television commercials and newspaper advertisements by the incumbent mayor (Democrat Eileen Anderson) and the Republican candidate (the former mayor Frank F. Fasi) in the 1984 campaign for mayor for the City and County of Honolulu, Hawaii. A careful examination of the contents in the campaign ads of both candidates will be used to expose and illustrate the development of each campaign's communication strategy with it's own messages, objectives, and directions.
dc.format.extent	vii, 126 pages
dc.identifier.uri	http://hdl.handle.net/10125/33891
dc.publisher	University of Hawaii at Manoa
dc.rights	All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dc.title	The Role and Influence of Political Advertising Through the Mass Media in the 1984 Mayoral Campaign
dc.type	Term Project
dc.type.dcmi	Text

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