The Internationalization of B2B Digital Platform Providers: The Role of Cross-National Distance and Digital Characteristics

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dc.contributor.authorOjala, Arto
dc.contributor.authorRollins, Minna
dc.contributor.authorFraccastoro, Sara
dc.contributor.authorGabrielsson, Mika
dc.date.accessioned2020-01-04T08:08:31Z
dc.date.available2020-01-04T08:08:31Z
dc.date.issued2020-01-07
dc.description.abstractDigitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of the digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization and how the cross-national distance and cultural difference may play a role. We use a longitudinal single case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from the inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important role in the firm’s internationalization and expansion into new markets. We also observed that cross-cultural distance and cultural differences played an unexpected role. Last, we propose avenues for future research.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.571
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64313
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCulture, International Business, and Knowledge Systems
dc.subjectcultural distance
dc.subjectdigital artifacts
dc.subjectdigitalization
dc.subjectinternationalization
dc.subjectinternational new venture (inv)
dc.titleThe Internationalization of B2B Digital Platform Providers: The Role of Cross-National Distance and Digital Characteristics
dc.typeConference Paper
dc.type.dcmiText

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