Culture, International Business, and Knowledge Systems

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The Internationalization of B2B Digital Platform Providers: The Role of Cross-National Distance and Digital Characteristics

( 2020-01-07) Ojala, Arto ; Rollins, Minna ; Fraccastoro, Sara ; Gabrielsson, Mika

Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of the digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization and how the cross-national distance and cultural difference may play a role. We use a longitudinal single case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from the inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important role in the firm’s internationalization and expansion into new markets. We also observed that cross-cultural distance and cultural differences played an unexpected role. Last, we propose avenues for future research.
Introduction to the Minitrack on Culture, International Business, and Knowledge Systems

( 2020-01-07) Gabrielsson, Mika ; Rollins, Minna ; Ojala, Arto