Does High Knowledge Contribution Mean Low Knowledge Withholding? Distinguishing Their Underlying Mechanisms by Integrating the Motivation and Neutralization Perspectives
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2024-01-03
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5491
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Prior studies have failed to compare the different mechanisms of knowledge contribution and withholding in a same, simultaneous model. Based on the prevailing pro-sharing norms in online communities, this study incorporates intrinsic motivation and extrinsic motivation from a norm-advocated contributing perspective and neutralization techniques from a norm-deviant withholding perspective to investigate their distinct impacts on knowledge contribution and withholding in online communities in a simultaneous model. Results of an online survey of 448 respondents demonstrate that the effects of intrinsic motivation, extrinsic motivation, and neutralization techniques on KC and KW are strikingly distinct. In addition, differences between the moderating effect of prosocial motivation on the effect of each of these factors on KC and KW are also examined. This research summarizes with a discussion of the theoretical contribution and the practical implication.
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Knowledge Flow, Transfer, Sharing, and Exchange, intrinsic and extrinsic motivation, knowledge contribution, knowledge withholding, neutralization, prosocial motivation
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10 pages
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Proceedings of the 57th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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