Positioning Strategies in Emerging Industrial Ecosystems for Industry 4.0

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dc.contributor.authorPiller, Frank
dc.contributor.authorVan Dyck, Marc
dc.contributor.authorLüttgens, Dirk
dc.contributor.authorDiener, Kathleen
dc.date.accessioned2020-12-24T20:16:53Z
dc.date.available2020-12-24T20:16:53Z
dc.date.issued2021-01-05
dc.description.abstractMany incumbents have the ambition to become ecosystem leaders when transitioning an established business model into a platform-based one. Prior research predominately has studied established consumer markets. Our study extends the empirical knowledge on ecosystem dynamics with a focus on platforms providing services based on (shared) industrial data. In a longitudinal study, we investigate factors influencing this transition and study in particular how industrial incumbents balance value creation and capture during ecosystem emergence. In this stage, managing openness is a key strategic decision. While openness is required for value creation, the complexity and physicality of the industrial setting hampers value capture. We identify control points to manage the tension between value creation & capture and derive different transition journeys. Lastly, we propose that in industrial markets, multiple platforms can co-exist in the same ecosystem, complementing the established "winner-takes-all" paradigm. Our research identifies situations where incumbents intentionally forfeit a leadership position in favor of joining an alliance-driven ecosystem
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.743
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/71363
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectManaging the Dynamics of Platforms and Ecosystems
dc.subjectecosystem
dc.subjectindustrial data
dc.subjectindustry 4.0
dc.subjectplatform
dc.titlePositioning Strategies in Emerging Industrial Ecosystems for Industry 4.0
prism.startingpage6153

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Managing the Dynamics of Platforms and Ecosystems