Positioning Strategies in Emerging Industrial Ecosystems for Industry 4.0

Date
2021-01-05
Authors
Piller, Frank
Van Dyck, Marc
Lüttgens, Dirk
Diener, Kathleen
Journal Title
Journal ISSN
Volume Title
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Volume
Number/Issue
Starting Page
6153
Ending Page
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Abstract
Many incumbents have the ambition to become ecosystem leaders when transitioning an established business model into a platform-based one. Prior research predominately has studied established consumer markets. Our study extends the empirical knowledge on ecosystem dynamics with a focus on platforms providing services based on (shared) industrial data. In a longitudinal study, we investigate factors influencing this transition and study in particular how industrial incumbents balance value creation and capture during ecosystem emergence. In this stage, managing openness is a key strategic decision. While openness is required for value creation, the complexity and physicality of the industrial setting hampers value capture. We identify control points to manage the tension between value creation & capture and derive different transition journeys. Lastly, we propose that in industrial markets, multiple platforms can co-exist in the same ecosystem, complementing the established "winner-takes-all" paradigm. Our research identifies situations where incumbents intentionally forfeit a leadership position in favor of joining an alliance-driven ecosystem
Description
Keywords
Managing the Dynamics of Platforms and Ecosystems, ecosystem, industrial data, industry 4.0, platform
Citation
Extent
10 pages
Format
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Time Period
Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
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