Investigating the impact of social support embedded in online consultation on physicians’ online reputation: The moderating role of media capabilities

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dc.contributor.author Wang, Wei
dc.contributor.author Liu, Libo
dc.date.accessioned 2021-12-24T17:54:15Z
dc.date.available 2021-12-24T17:54:15Z
dc.date.issued 2022-01-04
dc.description.abstract The importance of physicians’ online reputation (POR) has been recognized in the healthcare consultation process. However, few studies provide physicians with practical advice that help them improve their online reputation. Drawing on the taxonomy of social support and media synchronicity theory, this study proposes a theoretical model to study the relationship between physicians’ computer-mediated social support (CMSS) and POR, and the moderating effect of media capabilities on above relationships. This study collects online consultation records from a leading Chinese online consultation platform and employs the long short-term memory (LSTM) model to extract measurements of two types of CMSS. Our finding suggests that physicians’ action-facilitating support and nurturant support have significant positive impacts on POR. Furthermore, physicians’ communication frequency and communication depth strengthen the relationship between physicians’ action-facilitating support and POR. Readability strengthens the relationship between social support and POR. This study provides implications on how physicians can improve their online reputation.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.479
dc.identifier.isbn 978-0-9981331-5-7
dc.identifier.uri http://hdl.handle.net/10125/79815
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject IT Adoption, Diffusion, and Evaluation in Healthcare
dc.subject coping theory
dc.subject media synonymity theory
dc.subject online reputation
dc.subject physician-patient communication
dc.subject social support
dc.title Investigating the impact of social support embedded in online consultation on physicians’ online reputation: The moderating role of media capabilities
dc.type.dcmi text
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