The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers

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dc.contributor.authorHemmrich, Simon
dc.contributor.authorSchäfer, Jannika
dc.contributor.authorHansmeier, Philipp
dc.contributor.authorBeverungen, Daniel
dc.date.accessioned2023-12-26T18:43:53Z
dc.date.available2023-12-26T18:43:53Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2023.528
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other1a7f3ca1-58b7-4443-b7ed-c80f47f2f792
dc.identifier.urihttps://hdl.handle.net/10125/106912
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectElectronic Marketing
dc.subjectbusiness-to-business
dc.subjectnew design approach
dc.subjectreputation systems
dc.subjectvalue for buyers.
dc.titleThe Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractReputation systems for companies to rate each other's performance are largely unexplored in research and hardly available in practice. However, these systems are relevant for prospective buyers to find a trustworthy seller. This observation applies especially to short-lived business relationships where fulfilling the performance promise is subject to a high degree of uncertainty. This paper explores the value of a reputation system for a business-to-business (B2B) context and focuses on three novel solutions for designing reputation systems. These solutions include selling ratings, conducting ratings as payments, and employing a counter-rating mechanism. We interview buyers to fathom the added value of these solutions in different contexts. Our findings suggest that such a system is useful for companies acting in less transparent markets and also helps when companies already have a good market overview. Depending on the market conditions and business context, the perceived value of the proposed system varies.
dcterms.extent10 pages
prism.startingpage4383

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