The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers
The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers
| dc.contributor.author | Hemmrich, Simon | |
| dc.contributor.author | Schäfer, Jannika | |
| dc.contributor.author | Hansmeier, Philipp | |
| dc.contributor.author | Beverungen, Daniel | |
| dc.date.accessioned | 2023-12-26T18:43:53Z | |
| dc.date.available | 2023-12-26T18:43:53Z | |
| dc.date.issued | 2024-01-03 | |
| dc.identifier.isbn | 978-0-9981331-7-1 | |
| dc.identifier.other | 1a7f3ca1-58b7-4443-b7ed-c80f47f2f792 | |
| dc.identifier.uri | https://hdl.handle.net/10125/106912 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Proceedings of the 57th Hawaii International Conference on System Sciences | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Electronic Marketing | |
| dc.subject | business-to-business | |
| dc.subject | new design approach | |
| dc.subject | reputation systems | |
| dc.subject | value for buyers. | |
| dc.title | The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers | |
| dc.type | Conference Paper | |
| dc.type.dcmi | Text | |
| dcterms.abstract | Reputation systems for companies to rate each other's performance are largely unexplored in research and hardly available in practice. However, these systems are relevant for prospective buyers to find a trustworthy seller. This observation applies especially to short-lived business relationships where fulfilling the performance promise is subject to a high degree of uncertainty. This paper explores the value of a reputation system for a business-to-business (B2B) context and focuses on three novel solutions for designing reputation systems. These solutions include selling ratings, conducting ratings as payments, and employing a counter-rating mechanism. We interview buyers to fathom the added value of these solutions in different contexts. Our findings suggest that such a system is useful for companies acting in less transparent markets and also helps when companies already have a good market overview. Depending on the market conditions and business context, the perceived value of the proposed system varies. | |
| dcterms.extent | 10 pages | |
| prism.startingpage | 4383 |
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