The Impact of Digitization on Product Offerings: Using Direct Digital Manufacturing in the Supply Chain

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dc.contributor.authorSwanson, David
dc.date.accessioned2016-12-29T01:35:33Z
dc.date.available2016-12-29T01:35:33Z
dc.date.issued2017-01-04
dc.description.abstractTo remain competitive, supply chain managers must constantly improve their processes and react to ever-growing and evolving customer preferences in a changing business environment. However, many companies have reached diminishing returns for many of their business processes. Digitization has begun to change product offerings and these changes could be the next great source of competitive advantage for supply chain managers. This research uses a demand supply integration framework to examine direct digital manufacturing (DDM) applications being used to change product delivery to consumers. To test hypotheses, press announcements were collected and analyzed with content analysis. We find that, of the implementations of DDM for delivering products to consumers using digitization, 61% are demand-side focused innovations, 39% are supply-side focused innovations, and 9% are both demand-supply integrated innovations.
dc.format.extent8 pages
dc.identifier.doi10.24251/HICSS.2017.508
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41668
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject3D Printing
dc.subjectAdditive Manufacturing
dc.subjectDirect Digital Manufacturing
dc.subjectSupply Chain Management
dc.subjectInnovation
dc.titleThe Impact of Digitization on Product Offerings: Using Direct Digital Manufacturing in the Supply Chain
dc.typeConference Paper
dc.type.dcmiText

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