The Impact of Digitization on Product Offerings: Using Direct Digital Manufacturing in the Supply Chain

dc.contributor.author Swanson, David
dc.date.accessioned 2016-12-29T01:35:33Z
dc.date.available 2016-12-29T01:35:33Z
dc.date.issued 2017-01-04
dc.description.abstract To remain competitive, supply chain managers must constantly improve their processes and react to ever-growing and evolving customer preferences in a changing business environment. However, many companies have reached diminishing returns for many of their business processes. Digitization has begun to change product offerings and these changes could be the next great source of competitive advantage for supply chain managers. This research uses a demand supply integration framework to examine direct digital manufacturing (DDM) applications being used to change product delivery to consumers. To test hypotheses, press announcements were collected and analyzed with content analysis. We find that, of the implementations of DDM for delivering products to consumers using digitization, 61% are demand-side focused innovations, 39% are supply-side focused innovations, and 9% are both demand-supply integrated innovations.
dc.format.extent 8 pages
dc.identifier.doi 10.24251/HICSS.2017.508
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41668
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject 3D Printing
dc.subject Additive Manufacturing
dc.subject Direct Digital Manufacturing
dc.subject Supply Chain Management
dc.subject Innovation
dc.title The Impact of Digitization on Product Offerings: Using Direct Digital Manufacturing in the Supply Chain
dc.type Conference Paper
dc.type.dcmi Text
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