Antecedents of Engagement in Community-Based Crowdsourcing

dc.contributor.authorde Vreede, Triparna
dc.contributor.authorde Vreede, Gert-Jan
dc.contributor.authorReiter-Palmon, Roni
dc.date.accessioned2016-12-29T00:22:25Z
dc.date.available2016-12-29T00:22:25Z
dc.date.issued2017-01-04
dc.description.abstractOrganizations are increasingly pursuing crowdsourcing initiatives to gain an understanding of community issues. A critical success factor for community crowdsourcing is to attract online volunteer crowdsourcing users and engage their interest besides extrinsic motivators like monetary rewards. Our study examines determinants of participant engagement in online crowdsourcing communities, specifically motivation to contribute, personal interest in topic, and goal clarity. The results provide strong support for (a) the positive relationship between an individual’s motivation to contribute towards a task and their engagement towards that task; (b) the positive relationship of a person’s interest in the topic and their motivation to contribute; and (c) the partial mediating role of motivation to contribute. No significant effect was found for the hypothesis that clearer goals resulted in higher engagement since they led to a higher motivation to contribute when there was an inherent personal interest towards the topic.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.027
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41242
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectcrowdsourcing
dc.subjectcommunity crowdsourcing
dc.subjectengagement
dc.subjectmotivation
dc.titleAntecedents of Engagement in Community-Based Crowdsourcing
dc.typeConference Paper
dc.type.dcmiText

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