Please use this identifier to cite or link to this item:

Cultural Affordances and Social Media

File Size Format  
0295.pdf 445.27 kB Adobe PDF View/Open

Item Summary

Title:Cultural Affordances and Social Media
Authors:Sun, Yinan
Suthers, Dan
Keywords:Social Networking and Communities
cultural studies
social media
show 1 morewechat
show less
Date Issued:05 Jan 2021
Abstract:This paper first reviews the development and application of affordances theory in the field of social media studies. Then, it examines the significance and limitations of the original meaning of affordances of the environment that is provided by American psychologist James Gibson. The paper argues that the cultural aspect of affordances has been understated and should be included as part of affordances theory. To enrich theoretical understanding of affordances and further facilitate empirical studies of social media affordances, the paper offers a novel definition of cultural affordances that bridges cultural studies and social media studies. The new definition of cultural affordances includes two layers, which are cultural affordances of technology and affordances of the cultural. Later, the paper provides examples to showcase how this novel definition can be applied in prior empirical studies with a focus on WeChat.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: Social Networking and Communities

Please email if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons