Cultural Affordances and Social Media

dc.contributor.author Sun, Yinan
dc.contributor.author Suthers, Dan
dc.date.accessioned 2020-12-24T19:37:05Z
dc.date.available 2020-12-24T19:37:05Z
dc.date.issued 2021-01-05
dc.description.abstract This paper first reviews the development and application of affordances theory in the field of social media studies. Then, it examines the significance and limitations of the original meaning of affordances of the environment that is provided by American psychologist James Gibson. The paper argues that the cultural aspect of affordances has been understated and should be included as part of affordances theory. To enrich theoretical understanding of affordances and further facilitate empirical studies of social media affordances, the paper offers a novel definition of cultural affordances that bridges cultural studies and social media studies. The new definition of cultural affordances includes two layers, which are cultural affordances of technology and affordances of the cultural. Later, the paper provides examples to showcase how this novel definition can be applied in prior empirical studies with a focus on WeChat.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.368
dc.identifier.isbn 978-0-9981331-4-0
dc.identifier.uri http://hdl.handle.net/10125/70982
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Networking and Communities
dc.subject affordances
dc.subject cultural studies
dc.subject social media
dc.subject technology
dc.subject wechat
dc.title Cultural Affordances and Social Media
prism.startingpage 3017
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