Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59692

What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services

File Size Format  
0252.pdf 335.81 kB Adobe PDF View/Open

Item Summary

Title:What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services
Authors:Zimmer, Franziska
Scheibe, Katrin
Keywords:Live Streaming Services
Digital and Social Media
content analysis, motivation, social live streaming service, social network service, uses and gratifications theory
Date Issued:08 Jan 2019
Abstract:With platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59692
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.306
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Live Streaming Services


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons