Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59576

Will I or Will I Not? Explaining the Willingness to Disclose Personal Self-Tracking Data to a Health Insurance Company

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Title:Will I or Will I Not? Explaining the Willingness to Disclose Personal Self-Tracking Data to a Health Insurance Company
Authors:von Entreß-Fürsteneck, Matthias
Buchwald, Arne
Urbach, Nils
Keywords:Digital Mobile Services for Everyday Life
Decision Analytics, Mobile Services, and Service Science
Self-tracking, Data disclosure, Privacy calculus, Health insurance company
Date Issued:08 Jan 2019
Abstract:Users of digital self-tracking devices increasingly benefit from multiple services related to their self-tracking data. Vice versa, new digital as well as “offline” service providers, such as health insurance companies, depend on the users’ willingness to disclose personal data to be able to offer new services. Whereas previous research mostly investigated the willingness to disclose data in the context of social media, e-commerce and smartphone apps, the aim of our research is to analyze the influence of the privacy calculus of personal risks and benefits on the willingness to disclose highly personal and confidential self-tracking data to health insurance companies. To do so, we develop a conceptual model based on the privacy calculus concept and validate it with a sample of 103 respondents in a scenario-based experiment using structural equation modeling. Our results reveal that privacy risks always have a negative impact on the willingness to disclose personal data, while positive effects of privacy benefits are partly depending on the data sensitivity.
Pages/Duration:11 pages
URI:http://hdl.handle.net/10125/59576
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.165
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Mobile Services for Everyday Life


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