Will I or Will I Not? Explaining the Willingness to Disclose Personal Self-Tracking Data to a Health Insurance Company

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dc.contributor.authorvon Entreß-Fürsteneck, Matthias
dc.contributor.authorBuchwald, Arne
dc.contributor.authorUrbach, Nils
dc.date.accessioned2019-01-02T23:51:55Z
dc.date.available2019-01-02T23:51:55Z
dc.date.issued2019-01-08
dc.description.abstractUsers of digital self-tracking devices increasingly benefit from multiple services related to their self-tracking data. Vice versa, new digital as well as “offline” service providers, such as health insurance companies, depend on the users’ willingness to disclose personal data to be able to offer new services. Whereas previous research mostly investigated the willingness to disclose data in the context of social media, e-commerce and smartphone apps, the aim of our research is to analyze the influence of the privacy calculus of personal risks and benefits on the willingness to disclose highly personal and confidential self-tracking data to health insurance companies. To do so, we develop a conceptual model based on the privacy calculus concept and validate it with a sample of 103 respondents in a scenario-based experiment using structural equation modeling. Our results reveal that privacy risks always have a negative impact on the willingness to disclose personal data, while positive effects of privacy benefits are partly depending on the data sensitivity.
dc.format.extent11 pages
dc.identifier.doi10.24251/HICSS.2019.165
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59576
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Mobile Services for Everyday Life
dc.subjectDecision Analytics, Mobile Services, and Service Science
dc.subjectSelf-tracking, Data disclosure, Privacy calculus, Health insurance company
dc.titleWill I or Will I Not? Explaining the Willingness to Disclose Personal Self-Tracking Data to a Health Insurance Company
dc.typeConference Paper
dc.type.dcmiText

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