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The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests

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Title: The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests
Authors: Seeber, Isabella
Zantedeschi, Daniel
Bhattacherjee, Anol
Füller, Johann
Keywords: feedback intervention theory
idea contest
idea quality
Issue Date: 04 Jan 2017
Abstract: Innovation contests represent a novel and popular approach for organizations to leverage the creativity of the crowd for organizational innovations. In this approach, ideators present their initial ideas to a global community of potential users, and solicit their feedback for idea improvement or refinement. However, it is not clear which types of feedback lead to the development of better ideas and which contingent factors moderate these relationships. In this study, we examine the role of community feedback on idea development in online innovation contests, by using feedback intervention theory to develop a set of hypotheses relating community feedback and idea quality, and then testing those hypotheses using data from ZEISS VR ONE innovation contest. Our analysis suggest that task information feedback does lead to improvement in idea quality, while task learning and task motivation feedback does not, and the number of users providing feedback moderate the relationship between feedback and idea quality. Implications of our findings for theory and practice are discussed.
Pages/Duration: 10 pages
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.525
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Crowd Science Minitrack

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