The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests Seeber, Isabella Zantedeschi, Daniel Bhattacherjee, Anol Füller, Johann 2016-12-29T01:38:26Z 2016-12-29T01:38:26Z 2017-01-04
dc.description.abstract Innovation contests represent a novel and popular approach for organizations to leverage the creativity of the crowd for organizational innovations. In this approach, ideators present their initial ideas to a global community of potential users, and solicit their feedback for idea improvement or refinement. However, it is not clear which types of feedback lead to the development of better ideas and which contingent factors moderate these relationships. In this study, we examine the role of community feedback on idea development in online innovation contests, by using feedback intervention theory to develop a set of hypotheses relating community feedback and idea quality, and then testing those hypotheses using data from ZEISS VR ONE innovation contest. Our analysis suggest that task information feedback does lead to improvement in idea quality, while task learning and task motivation feedback does not, and the number of users providing feedback moderate the relationship between feedback and idea quality. Implications of our findings for theory and practice are discussed.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.525
dc.identifier.isbn 978-0-9981331-0-2
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject feedback intervention theory
dc.subject idea contest
dc.subject innovation
dc.subject idea quality
dc.subject moderation
dc.title The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests
dc.type Conference Paper
dc.type.dcmi Text
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