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Media exposure increases contraceptive use

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Title: Media exposure increases contraceptive use
Authors: Retherford, Robert D.
Mishra, Vinod K.
LC Subject Headings: Mass media in birth control - India
Contraceptives - India
Birth control - India
Issue Date: 1997
Publisher: Mumbai, India: International Institute for Population Sciences and Honolulu: East-West Center
Series/Report no.: NFHS bulletin ; no. 7
Abstract: Recent exposure to family planning messages on radio or television has a significant positive effect on current and intended future use of contraception, even after controlling for the effects of general media exposure. The NFHS Bulletin is a series of four-page policy briefs summarizing secondary analysis of data from the 1992-93 National Family Health Survey (NFHS) in India. The NFHS collected information from nearly 90,000 Indian women on a range of demographic and health topics. Conducted under the auspices of the Indian Ministry of Health and Family Welfare, the survey provides national and state-level estimates of fertility, infant and child mortality, family planning practice, maternal and child health, and the utilization of services available to mothers and children. IIPS conducted the survey in cooperation with consulting organizations and 18 population research centers throughout India. The East-West Center and a U.S.-based consulting firm, Macro International, provided technical assistance, and the United States Agency for International Development (USAID) provided financial support. Printed copies are available from the East-West Center Research Program, Population and Health Studies. Single copies are available free by airmail and may be reproduced for educational use.
Description: For more about the East-West Center, see
Pages/Duration: 4 p.
Appears in Collections:National Family Health Survey Bulletin

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