Data and Analytics Driven Digital Transformation in Organizations and Society
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Item Enhancing Data Storytelling: A Conceptual Framework(2025-01-07) Quenum, Vinciane; Gagnon, Elisa; Mosconi, ElaineIn an era of rapid technological advancements and constant innovation, businesses must continually adapt their processes to maintain efficiency and competitive advantage. Business Intelligence and Analytics (BI&A) have become critical tools in this adaptation, aiding organizations in refining decision-making processes and extracting actionable insights. Within this context, data storytelling emerges as an important factor, necessitating a thorough conceptualization to enhance its application. This paper reviews the current state of data storytelling within BI&A, exploring its multifaceted nature to propose a framework and future areas for research that incorporate data-centric and user-centric elements. By enhancing the definition and application of data storytelling, it aims to support organizations in their data-driven decision-making processes.Item Scaling Data & Analytics – A Framework Perspective, Practical Implications and Future Research Agenda(2025-01-07) Junker, Sebastian; Fischer, BenediktIn this study, we present a framework for scaling Data & Analytics initiatives and use cases. Unlike existing studies, we focus on practical implications and draw attention to the comprehensive combination of multiple perspectives on scale and scaling. We develop a framework consisting of scaling challenges, scaling enablers and scaling approaches for D&A use cases and initiatives divided into four scaling perspectives: development, governance, business and use case lifecycle. The framework was developed using a grounded theory approach with 12 expert interviews from different large manufacturing companies. Based on the findings, we present practical implications and develop a future research agenda.Item Introduction to the Minitrack on Data and Analytics Driven Digital Transformation in Organizations and Society(2025-01-07) Marjanovic, Olivera; Dinter, Barbara; Ariyachandra, Thilini