M.S. - Travel Industry Management

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    Factors influencing usage of destination website and visiting intention
    ([Honolulu] : [University of Hawaii at Manoa], [December 2011], 2011-12) Song, Joo Yeon
    The aim of this study is to identify and analyze ways to increase usage of destination website and motivate website visitors' intention to actually visit the destination. The sample population is South Koreans who visit the VisitBritain website, the homepage of Britain's national tourism agency. The data for this study was collected by a self-participated online survey on the blog of VisitBritain Korea, which is directly linked to the VisitBritain Korea website. Using structural equation modeling, six hypotheses were tested. The results show that the destination image on the Destination Marketing Organization (DMO) website, quality of the destination website design including three dimensions (information quality, system quality, and service quality), and customers' satisfaction formed by high quality of the website design have a significant impact on website visitors' use intention and increase their visiting intention to the destination. Based upon the results of the analysis, managerial implications and areas for future research are proposed.
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    Motives and levels of flow experience found in resident versus non-resident participants in the 2011 Waikīkī roughwater swim
    ([Honolulu] : [University of Hawaii at Manoa], [December 2012], 2012-12) Adams, Allison Pyne
    Demand for travel related to sport has become one of the fastest growing segments of the tourism industry, inspiring scholarly research to better understand this emerging niche market. Research to date has focused upon those traveling to participate in multi-day, multi-sport events, largely ignoring participation in single-day, single-sport events. This study surveyed 419 resident and non-resident participants in the Waikīkī Roughwater Swim, a 2.38-mile swimming competition held annually on the island of O'ahu, Hawaiʻi. Motives, goals, training regimens, levels of athletic identity, levels of flow experienced, and demographic and socioeconomic characteristics were measured to better understand participants' backgrounds and behaviors and provide marketing information to Hawaii's sports tourism sector. Compared to residents, nonresidents on average were more athletically inclined and efficient swimmers. Results suggest that the nature of the event and the destination significantly influence nonresident sports tourists' propensity to travel. Marketing implications and suggestions for further research are advanced.
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    Delphi forecast for mobile technology in tourism applications in Japan
    ( 2006) Katsura, Takayuki
    The emergence of the mobile Internet gives tourism suppliers considerable innovative opportunities to develop tourism applications through collaboration among diverse private businesses in Japan. Regardless of the rapidly growing mobile technology applications and widespread roaming area. the possible uses of future tourism applications have not been identified by these organizations. It is imperative to sustain users' value for money as number of the mobile Internet subscribers is becoming saturated. Meanwhile, the infancy of the public sector's policy-making of mobile technology in Japan is a common issue observed in other technologically-advanced countries. This study, using the Delphi forecasting method to distill experts' opinion on possible future uses of mobile technology, identifies prospective tourism applications in the Japanese travel industry. The managerial implications and changes in policy will give direction to future products and business development for mobile technology and its tourism applications.