Communication Institute. A Synthesis of Population Communication Experience. Papers

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This series of 11 papers summarize developments in population communication. They cover the various public-oriented components of population/family planning communication programs--formal, in-school population education; education for adults and out-of-school youth; public information activities; use of mass media; and field extension programs--as well as the organizational and administrative concerns of national family planning programs including training for family planning communication personnel; the operation and strategies of family planning programs; the conduct of utilization of program-related research; professional and technical information services in support of population activities; and the integration of family planning with other development sectors.

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Now showing 1 - 5 of 11
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    Population/family planning media communications in 25 countries
    (Honolulu, HI : East-West Center, East-West Communication Institute, 1977-06) Sweeney, William O'Neill ; East-West Communication Institute
    This report presents data on six media and their use in population/family planning information campaigns: telephone, mailings, newspapers, film, radio, and television. The report is based on a selection of available materials from 25 countries. Reports of programs were included if they had explicit objectives and an action component, if they measured the effects of action against objectives
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    Public information and mass media in population communication programs
    (Honolulu, HI : East-West Center, East-West Communication Institute, 1977-05) Glattbach, Jack ; East-West Communication Institute
    The paper is an analysis of the public information component of population and family planning programs. It reviews the variety of ways that population messages have been distributed by mass media such as radio, newspapers and magazines, films, television, posters and folk media. Topics covered include the nature of population/family planning as it affects communication strategy and content, the development over the last two decades of public information activities in population/family planning, the failure on the part of population communicators to understand the nature of mass media and to take advantage of opportunities to increase media coverage of population issues, the population "lobby" and its access to media, the use of commercial resources for marketing and advertising family planning services, problems and needs in the area of population communication-related research, and the planning and management of communication strategies and programs. The paper concludes by identifying several areas where public information programs could be improved.
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    Donors and developers in population communication
    (Honolulu, HI : East-West Center, East-West Communication Institute, 1977-04) Echols, James R. ; East-West Communication Institute
    This paper is a review of technical and economic assistance in the field of population and family planning communication. It traces the development of population-related assistance programs and describes the kinds of assistance available from the major donor agencies and technical assistance institutions for population and family planning communication. It discusses problems and issues of technical and economic assistance such as the impact of external funding on national goals and policies; the relationships between outside experts and national personnel; the cultural variations that support or hinder programs of technical assistance; and coordination among donors, action agencies, and national governments. The author assesses the impact of economic and technical assistance programs on national family planning programs and identifies trends and probable future developments in the assistance field.
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    Population and development : requirements for rural communication strategy
    (Honolulu, HI : East-West Center, East-West Communication Institute, 1977-06) Barghouti, Shawki M. ; East-West Communication Institute
    This paper investigates the potential for increasing the effectiveness of rural family planning programs by strengthening their functional links with other areas of development: agriculture and rural development, health and nutrition, home economics and family life, and education. The author reviews a number of successful, integrated projects that have used innovative approaches to present population problems and solutions to them. He uses the models presented by these projects to suggest strategies for field activities such as working with village-level groups and with adult education programs. The paper concludes with a review of the requirements for an effective rural family planning program such as adequate information and materials for fieldworkers, training and backstopping for fieldworkers, involvement of rural workers in program planning and research projects, free flow of communication among all levels of the family planning program and with other development programs, and good relationships with members and groups within the rural community.
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    Interpersonal communication
    ( 1977-04) Keeny, Spurgeon Milton ; East-West Communication Institute
    The paper examines the important role of interpersonal communication in the success of national family planning programs in East Asia. The development of the fieldwork component is reviewed with a stress on the role of the fieldworkers and home visitors; their characteristics; their selection, training, and supervision; and the problems they face. The other personnel involved in family planning communication and service activities in the rural areas, and the education of decision-makers and elites in the early stages of family planning programs are also discussed.

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