Decision Making in Online Social Networks
Permanent URI for this collectionhttps://hdl.handle.net/10125/107455
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Item type: Item , Deciding to Delete Posts on Reddit: What Factors Influence Content Removal(2024-01-03) Vargo, Chris; Masullo, Gina; Hopp, TobiasThis study uses the sociological theories of deviance and social control to explore factors that contribute to post deletion and/or removal on Reddit’s most active subreddits. Using a random sample of over 1 million Reddit submissions, we show that the presence of language attacking others’ identities is somewhat strikingly associated with both user-initiated content deletion and moderator-initiated content deletion on Reddit. Findings offer insight into what it means to patrol the boundaries of acceptable communication online and what factors may contribute to the decision-making that precedes post deletion on social media platforms.Item type: Item , Romantic Selectivity and Sexual Assertiveness on Dating Apps: An Experimental Test(2024-01-03) Alexopoulos, Cassandra; Sharabi, LieselThis study uses biological market theory to examine the effects of dating app user interest (i.e., the number of people who have expressed interest either by sending a person a “like” or having matched with them) and user availability (i.e., the number of viable partners who are available and meet one’s criteria) on romantic and sexual decision-making. Participants (N = 332) were randomly assigned to view messages showing high user interest, low user interest, high user availability, or low user availability. Findings showed that participants in the high interest (vs. low interest) condition were more selective, and that greater partner selectivity was associated with lower willingness to refuse unwanted sex. Findings also revealed differential effects for messages conveying high interest compared to high availability with partner selectivity explaining these effects. The implications of these findings for research on romantic and sexual decision-making in online dating are discussed.Item type: Item , Exploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social Media(2024-01-03) Kaskela, Timothy; Song, JaekiMessage content has been researched extensively on how it impacts social media engagement. However, there is a research opportunity to examine the moderating effect of individual media complexity components on the relationship between message content and engagement. This study examines how combinations of message content and luminosity, number of colors, and edges affect the sentiment of responses from the individual. A year of Facebook posts is collected from nine different companies. It is found that brand personality content is positively moderated by luminosity and number of colors but is negatively moderated by edges. Directly informative content is positively moderated by luminosity and negatively moderated by number of colors and edges. Practical applications of the results are outlined for increasing positive social media engagement behavior.Item type: Item , Introduction to the Minitrack on Decision Making in Online Social Networks(2024-01-03) Peko, Gabrielle; Hassna, Ghazwan; Sadovykh , Valeria; Sundaram, David