Communication Institute. Case Study

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    Mothers' clubs and family planning in rural Korea : the case of Oryu Li
    (Honolulu, HI : East-West Communication Institute, East-West Center, 1975-08) Kincaid, D. Lawrence ; Park, Hyung-Jong ; Chung, Kyung-Kyoon ; Lee, Chin-Chuan ; East-West Communication Institute
    This case study reviews a large national program of family planning communication that relies strongly on existing channels of interpersonal communication at the village level for its success. The authors look at the Korean Mothers' Club program and assess its impact since its inception in 1968. They focus on the village of Oryu Li--an extremely poor village that has achieved a large measure of pride, confidence, and economic growth through the efforts of the Mothers' Club.