Global, International, and Cross-Cultural Issues in the Digital Economy

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    Measuring Bangladeshi Female Farmers' Values for Agriculture Mobile Applications Development
    ( 2021-01-05) Shams, Rifat ; Shahin, Mojtaba ; Oliver, Gillian ; Hussain, Waqar ; Perera, Harsha ; Nurwidyantoro, Arif ; Whittle, Jon
    The ubiquity of mobile applications (apps) in daily life raises the imperative that the apps should reflect users' values. However, users' values are not usually taken into account in app development. Thus there is significant potential for user dissatisfaction and negative socio-economic consequences. To be cognizant of values in apps, the first step is to find out what those values are, and that was the objective of this study conducted in Bangladesh. Our focus was on rural women, specifically female farmers. The basis for our study was Schwartz's universal human values theory, and we used an associated survey instrument, the Portrait Values Questionnaire (PVQ). Our survey of 193 Bangladeshi female farmers showed that Conformity and Security were regarded as the most important values, while Power, Hedonism and Stimulation were the least important. This finding would be helpful for developers to take into account when developing agriculture apps for this market. In addition, the methodology we used provides a model to follow to elicit the values of apps' users in other communities.
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    Does High Cybersecurity Capability Lead to Openness in Digital Trade? The Mediation Effect of E-Government Maturity
    ( 2021-01-05) Huang, Keman ; Madnick, Stuart
    Cybersecurity risks threaten the digital economy, including digital trade enabled by digital technologies. As parts of cybersecurity capability building, governments implement fragmented, in-flux policies to manage cybersecurity threats from cross-border digital activities. However, the lack of shared understandings of cybersecurity within cross-border digital innovations raises an increasing debate about how cybersecurity capability building policies can impact digital trade restrictions. This study develops a National Cyber Trade Behavior model to examine the relationship between national cybersecurity capability and digital trade restrictions. Utilizing the PLS-SEM-based path analysis, we draw empirical evidence to verify the developed model and reveal that building cybersecurity capability can indirectly support an open digital trade system, mediated by E-government maturity.
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    Introduction to the Minitrack on Global, International, and Cross-Cultural Issues in the Digital Economy
    ( 2021-01-05) Fichman, Pnina ; Krumay, Barbara ; Bernroider, Edward