Psychological Contract Violation and Sharing Intention on Facebook Hammer, Bryan Zhang, Tianjian Shadbad, Forough Nasirpouri Agrawal, Rupesh 2019-01-03T00:08:08Z 2019-01-03T00:08:08Z 2019-01-08
dc.description.abstract While there is a psychological component to every written contract, it is particularly the case for exchanges on social network site (SNS), where users tend to ignore the user agreement. As a form of social exchange, content sharing on SNS is guided by psychological contract, i.e., implicit and assumed reciprocal obligations. This study investigates how psychological contract violations (PCVs) affect people’s sharing intentions on Facebook. Based on a survey of 347 Facebook users, we find that sharing intention is negatively influenced by interpersonal and institutional PCVs through SNS users’ information privacy concern and trust. Interestingly, PCV by another user positively influences the affected user’s perceived violation by the SNS, suggesting a collateral damage of interpersonal PCV towards SNS. This paper adds to the privacy literature on SNS by revealing the fundamental role of PCV that alters users’ trust and information privacy concern in online social exchange.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.335
dc.identifier.isbn 978-0-9981331-2-6
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Social Networking and Communities
dc.subject Digital and Social Media
dc.subject Psychological contract violation, sharing intention, social network, trust, privacy concern
dc.title Psychological Contract Violation and Sharing Intention on Facebook
dc.type Conference Paper
dc.type.dcmi Text
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