Platform Content Convergence? Investigating ChatGPT’s Impact on Airbnb Listings
Files
Date
2025-01-07
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
3790
Ending Page
Alternative Title
Abstract
ChatGPT, a generative artificial intelligence-based application, is changing content generation on digital platforms. Anecdotal evidence suggests a convergence of content with increasing writing support. Yet, rapid content convergence puts platforms' value at risk. Thus, we test for a trend of content before and after the introduction of ChatGPT. In particular, we examine linguistic indices that quantify the content characteristics. For the analyses, we use content from the Airbnb online marketplace from different time periods. Our findings suggest a significant difference in the content measured with average pairwise textual similarity. Furthermore, we identify discriminating factors for control and treatment group membership and elucidate factors contributing to textual similarity changes. We contribute to the platform governance literature by empirically testing the impact of generative AI on platform content generation and discussing its implications for platform providers' strategic considerations.
Description
Keywords
Artificial Intelligence-based Assistants and Platforms, airbnb, chatgpt, content generation, convergence, quasi-experiment
Citation
Extent
10
Format
Geographic Location
Time Period
Related To
Proceedings of the 58th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.