Developing a Process Model for Digital Transformation – Insights from a multiple cross-industry case study

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2024-01-03

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4828

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Abstract

The current volatile business environment has forced companies to undergo a profound digital transformation (DT). In the context of DT, processes, routines and workflows change. As this poses severe challenges to companies, the transforming organizations need a holistic process model that provides guidance during the change. Despite initial research efforts and the frequent challenges in practice, academia still lacks concrete guidelines for companies on how to formulate, implement and evaluate DT strategies. Therefore, the purpose of our study was to design a process model for DT in order to advance our understanding of conducting transformation processes in practice. Based on a multiple cross-industry case study, we developed a concrete process model for supporting DT. The model consists of the five phases of initiating, analyzing, debating, acting and evaluating the change. With the model, we extend the current research and provide guidance for practitioners undertaking DT.

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Making Digital Transformation Real, digital transformation, dynamic capabilities, multiple case study, process models

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10 pages

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Proceedings of the 57th Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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