The Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products

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dc.contributor.authorChen, zhenjiao
dc.contributor.authorCenfetelli, R.
dc.contributor.authorBenbasat, Izak
dc.date.accessioned2019-01-03T00:33:56Z
dc.date.available2019-01-03T00:33:56Z
dc.date.issued2019-01-08
dc.description.abstractDeriving from the existing research in the product uncertainty literature, we propose a new type of uncertainty that is an important predictor of purchase intention on e-commerce websites: lifestyle fit uncertainty. This uncertainty is distinct from uncertainties regarding description or performance, and targets the uncertainty that results from not knowing how much a product will help a customer reach their broader life goals and values. By integrating mean-ends chain of lifestyle (MECL) theory, socialized charismatic leadership (SCL) theory and product uncertainty theory, we explore how IT-mediated marketing service content of e-commerce live streaming mitigates lifestyle fit uncertainty. We also identify ICT-enabled information retrieval capabilities in live streaming platforms as moderators which regulates the effects of IT-mediated marketing service content on lifestyle fit uncertainty.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.610
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59945
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Shopping: The Good, the Bad, and the Ugly
dc.subjectInternet and the Digital Economy
dc.subjectE-commerce live streaming, ICT-enabled information retrieval capabilities, lifestyle fit uncertainty, online purchase intention.
dc.titleThe Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products
dc.typeConference Paper
dc.type.dcmiText

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