Stakeholder Strategy and Design Alignment Framework for Design Science Research – A Study in the Context of VR-Aided Marketing and Sales

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dc.contributor.authorHolopainen, Jani
dc.contributor.authorMattila, Osmo
dc.contributor.authorPöyry, Essi
dc.contributor.authorParvinen, Petri
dc.contributor.authorTuunanen, Tuure
dc.date.accessioned2020-01-04T07:27:40Z
dc.date.available2020-01-04T07:27:40Z
dc.date.issued2020-01-07
dc.description.abstractThis study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies and theory-ingrained design artifacts. We coin this framework as Stakeholder Strategy and Design Alignment (SSDA). As an application area, we concentrate on a Virtual Reality (VR) application designed for marketing and sales purposes. The empirical testing of the framework shows that the marketing and sales potential of the application are, indeed, perceived very differently among three stakeholder groups: company representatives, developers and customers. In addition to the introduction of a new DSR framework, the study sheds light to the applicability of VR technologies for marketing and sales use.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.187
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63926
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMixed, Augmented, and Virtual Reality: Co-designed Services and Applications
dc.subjectdesign science research
dc.subjectmarketing
dc.subjectsales
dc.subjectstakeholder alignment
dc.subjectvirtual reality
dc.titleStakeholder Strategy and Design Alignment Framework for Design Science Research – A Study in the Context of VR-Aided Marketing and Sales
dc.typeConference Paper
dc.type.dcmiText

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Mixed, Augmented, and Virtual Reality: Co-designed Services and Applications