How to Design a Successful Digital Product? An Analytic Hierarchy Process (AHP) Analysis of Expert Opinions from the Berlin Start-up Scene

Simple item page
dc.contributor.authorAzka, Muhammad Yusuf
dc.contributor.authorChankov, Stanislav
dc.date.accessioned2020-01-04T08:10:05Z
dc.date.available2020-01-04T08:10:05Z
dc.date.issued2020-01-07
dc.description.abstractDesigning the best digital product is vital for the competitiveness of any organization. Thus, this paper aims to determine the critical success design factors and to create guidelines for start-up founders, product managers, designers and entrepreneurs on how to design a successful digital product. To this end, six key design factors and 24 respective sub-factors were identified based on literature and expert opinions. Further, 21 experts were surveyed regarding their priorities on these factors, using the analytic hierarchy process (AHP). The results suggest that high-level planning design is the most important success factor, while having clear product vision, discovery, strategy and goals, building a great user experience, and creating an aesthetic user interface are the top three priority sub-factors for successful digital products.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.585
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64327
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectInnovation and Entrepreneurship Theory and Practice
dc.subjectanalytic hierarchy process
dc.subjectdigital entrepreneurship
dc.subjectdigital product design
dc.subjectstart-up
dc.titleHow to Design a Successful Digital Product? An Analytic Hierarchy Process (AHP) Analysis of Expert Opinions from the Berlin Start-up Scene
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0472.pdf
Size:
1006.05 KB
Format:
Adobe Portable Document Format
Download

Collections

Innovation and Entrepreneurship Theory and Practice