Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty

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dc.contributor.authorVedadi, Ali
dc.contributor.authorGreer, Timothy
dc.date.accessioned2020-01-04T07:58:03Z
dc.date.available2020-01-04T07:58:03Z
dc.date.issued2020-01-07
dc.description.abstractUnderstanding how herd behavior phenomenon occurs IS context is important because it influences many choice decisions, is the main reason for some adoption decision anomalies, and explains the reasons behind the rapid rise or collapse of various technology fads. Perceived uncertainty is a key factor that triggers herd mentality (i.e. through imitation) and despite its influential role, the IS literature has not adequately conceptualized and operationalized this broad concept. This research aims to contribute to the literature by decomposing perceived uncertainty to its dimensions and analyzing the influence of each dimension on triggering individuals’ herd mentality.
dc.format.extent9 pages
dc.identifier.doi10.24251/HICSS.2020.478
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64220
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectBehavioral Economics in the Digital Economy: Digital Nudging and Interface Design
dc.subjectdiscounting own information
dc.subjectherd behavior
dc.subjectimitation
dc.subjectnudging
dc.subjectperceived uncertainty
dc.titleNudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty
dc.typeConference Paper
dc.type.dcmiText

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Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design