Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty

dc.contributor.author Vedadi, Ali
dc.contributor.author Greer, Timothy
dc.date.accessioned 2020-01-04T07:58:03Z
dc.date.available 2020-01-04T07:58:03Z
dc.date.issued 2020-01-07
dc.description.abstract Understanding how herd behavior phenomenon occurs IS context is important because it influences many choice decisions, is the main reason for some adoption decision anomalies, and explains the reasons behind the rapid rise or collapse of various technology fads. Perceived uncertainty is a key factor that triggers herd mentality (i.e. through imitation) and despite its influential role, the IS literature has not adequately conceptualized and operationalized this broad concept. This research aims to contribute to the literature by decomposing perceived uncertainty to its dimensions and analyzing the influence of each dimension on triggering individuals’ herd mentality.
dc.format.extent 9 pages
dc.identifier.doi 10.24251/HICSS.2020.478
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64220
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design
dc.subject discounting own information
dc.subject herd behavior
dc.subject imitation
dc.subject nudging
dc.subject perceived uncertainty
dc.title Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty
dc.type Conference Paper
dc.type.dcmi Text
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
0386.pdf
Size:
445.41 KB
Format:
Adobe Portable Document Format
Description: