Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty

Date
2020-01-07
Authors
Vedadi, Ali
Greer, Timothy
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
Understanding how herd behavior phenomenon occurs IS context is important because it influences many choice decisions, is the main reason for some adoption decision anomalies, and explains the reasons behind the rapid rise or collapse of various technology fads. Perceived uncertainty is a key factor that triggers herd mentality (i.e. through imitation) and despite its influential role, the IS literature has not adequately conceptualized and operationalized this broad concept. This research aims to contribute to the literature by decomposing perceived uncertainty to its dimensions and analyzing the influence of each dimension on triggering individuals’ herd mentality.
Description
Keywords
Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design, discounting own information, herd behavior, imitation, nudging, perceived uncertainty
Citation
Extent
9 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 53rd Hawaii International Conference on System Sciences
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.