Bytes & Bodies: Balancing Product Quality, System Efficiency, and Personal Privacy in a Digital Customer Twin-Based Demand Management Approach

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dc.contributor.authorOehlschläger, Dominik
dc.contributor.authorGlas, Andreas
dc.contributor.authorEßig, Michael
dc.date.accessioned2024-12-26T21:07:51Z
dc.date.available2024-12-26T21:07:51Z
dc.date.issued2025-01-07
dc.description.abstractThis study investigates the trade-offs customers make between product quality, system efficiency, and personal privacy in adopting a digital customer twin-based demand management approach. By using a conjoint analysis methodology, embedded in a laboratory experiment, participants are exposed to a smartphone-based measurement system for apparel sizing. Findings indicate that product quality is the most critical determinant for customer decision-making. Privacy concerns are particularly pronounced among customers preferring traditional shopping methods over digital ones. The study not only provides new insights into customer priorities in digital commerce but also advocates for a shift towards more effectiveness-driven supply chains. Furthermore, a new theoretical framework is proposed that matches customer demands and supply chain characteristics with customer integration through digital twins.
dc.format.extent10
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other58eb5cda-3056-4539-a801-8ae6dc770825
dc.identifier.urihttps://hdl.handle.net/10125/109338
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Supply Chain of the Future: Applications, Implications, Business Models
dc.subjectdigital twin; customer data; e-commerce; supply chain effectiveness; conjoint analysis
dc.titleBytes & Bodies: Balancing Product Quality, System Efficiency, and Personal Privacy in a Digital Customer Twin-Based Demand Management Approach
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage4106

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