Online Political Comments: Americans Talk About the Election Through a “Horse-Race” Lens Masullo, Gina Shermak, Jeremy Riedl, Martin J. Brown, Jordon Tenenboim, Ori 2021-12-24T17:47:38Z 2021-12-24T17:47:38Z 2022-01-04
dc.description.abstract This study examined whether user-generated comments posted on news stories about the 2016 U.S. presidential campaign focused on candidates’ policies or on horse-race elements of the election, such as who is winning or losing. Using a quantitative content analysis (n = 1,881), we found that most comments had neither horse-race nor policy elements, but that horse-race elements were more frequent in comments than policy, mirroring what is found in news coverage. The public were more likely to “like” or “upvote” comments that contained either policy or horse-race elements, relative to other comments, although the relationship was slightly stronger for horse race.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.397
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Mediated Conversation
dc.subject news
dc.subject online discussions
dc.subject politics
dc.subject reactions
dc.title Online Political Comments: Americans Talk About the Election Through a “Horse-Race” Lens
dc.type.dcmi text
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