The Design of Personal Privacy and Security Risk Scores for Minimizing Consumers' Cognitive Gaps in IoT Settings

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dc.contributor.authorChoi, Daeeun
dc.contributor.authorLowry, Paul
dc.contributor.authorWang, Alan
dc.date.accessioned2020-01-04T08:14:07Z
dc.date.available2020-01-04T08:14:07Z
dc.date.issued2020-01-07
dc.description.abstractThe advent of Internet of Things (IoT) technology exponentially increases the collection of new information types in consumers’ lives from various sensors. However, many consumers do not fully recognize the potential privacy and security risks (PSR) associated with IoT. Those who are aware rarely take action to protect their personal information because of a cognitive gap between PSR and its impact. To address this problem, we propose a design framework for evaluating and quantifying IoT PSRs related to IoT adoption. Grounded in the cognitive dissonance theory (CDT) and information processing theory (IPT), the proposed framework defines IoT PSR scores and proposes a visual representation for improving consumers’ awareness of PSRs. Furthermore, we suggest a PSR control balance theory (PSR-CBT) to explicate the consumers’ two internal power conflicts. The proposed PSR scores can reduce consumers’ cognitive gaps, and thus, help them make informed purchase decisions toward IoT devices and services.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.624
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64366
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAdvances in Design Science Research
dc.subjectcognitive dissonance theory
dc.subjectdesign science research
dc.subjectinternet of things
dc.subjectprivacy and security risk control balance theory
dc.subjectprivacy and security risk scores
dc.titleThe Design of Personal Privacy and Security Risk Scores for Minimizing Consumers' Cognitive Gaps in IoT Settings
dc.typeConference Paper
dc.type.dcmiText

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