Conducting Online Focus Groups - Practical Advice for Information Systems Researchers Schulze, Laura Trenz, Manuel Cai, Zhao Tan, Chee-Wee 2021-12-24T17:46:14Z 2021-12-24T17:46:14Z 2022-01-04
dc.description.abstract Video-based online focus groups present an emerging opportunity for IS researchers to collect rich data. They allow researchers to assemble participants from all over the world who collectively discuss contemporary IS phenomena. In order to realize the full potential of online focus groups for IS research, we need to understand the challenges and uncover possible solutions for designing and conducting online focus groups. We review prior (online) focus group literature in and beyond the IS discipline. Additionally, we provide a detailed account of our own experiences with seven online focus groups in the context of digital platforms. In supplementing our own experiences with those of others in prior literature, we present the conditions under which online focus groups are especially appropriate, summarize the challenges inherent in the online focus group method and provide practical advice on its application.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.380
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Digital Methods
dc.subject method
dc.subject online focus group
dc.subject qualitative research
dc.subject videoconference
dc.title Conducting Online Focus Groups - Practical Advice for Information Systems Researchers
dc.type.dcmi text
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