A Geodemographic Analysis of Social Media Access in U.S. Counties

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dc.contributor.authorSarkar, Avijit
dc.contributor.authorPick, James
dc.date.accessioned2024-12-26T21:09:04Z
dc.date.available2024-12-26T21:09:04Z
dc.date.issued2025-01-07
dc.description.abstractThis paper analyzes geographic patterns and geodemographic influences on social media access in 3,076 counties in the lower-48 states of the United States. Disparities in access of five social media and networking platforms – Facebook, Twitter, LinkedIn, Instagram, and YouTube are revealed by mapping, and hotspots and coldspots are analyzed using geostatistical methods. Clusters of counties with various levels of social media access are characterized in terms of their geodemographic attributes showing similarities and differences across such clusters. Regression findings reveal that differences in social media access in U.S. counties are associated with extent of urbanization, race/ethnic distribution of African American and Hispanic populations, young dependency ratio, working age population, and types of occupations, namely professional, scientific, and technical services and service sector occupations. Implications of these findings are discussed within the context of the prevailing digital divide in the United States.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.638
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.otherb728790d-a25c-4084-a1f8-06ed6fdf4a3f
dc.identifier.urihttps://hdl.handle.net/10125/109486
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectLocation Intelligence Research in System Sciences
dc.subjectcounties, digital divide, geographic information system, mapping, regression
dc.titleA Geodemographic Analysis of Social Media Access in U.S. Counties
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage5305

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