A Dual-Platform Examination of the Relationship Between Cognitive-Experiential Values and Project Success

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dc.contributor.authorFrimpong, Bright
dc.date.accessioned2023-12-26T18:36:05Z
dc.date.available2023-12-26T18:36:05Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.043
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other56f245a7-c054-4c1a-88d4-3e85219b30db
dc.identifier.urihttps://hdl.handle.net/10125/106418
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCollaboration in Online Communities: Information Processing and Decision Making
dc.subjectcognitive values
dc.subjectcrowdfunding
dc.subjectexperiential values
dc.subjectproject success
dc.titleA Dual-Platform Examination of the Relationship Between Cognitive-Experiential Values and Project Success
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractReward and donation crowdfunding both leverage backers' prosocial tendencies, however they elicit differing motivations and behavioral patterns. This raises an intricate, yet underexplored question: How do emotional and cognitive values differently shape backer behavior across these seemingly similar, but fundamentally distinct platforms? Utilizing the Cognitive-Experiential Self-Theory (CEST), our study delves into the distinct impacts of experiential and cognitive values on project success across reward and donation crowdfunding. Despite the platforms' apparent similarities, our data analysis uncovers that the role of cognitive and experiential elements in driving crowd participation significantly diverges based on the platform type. Theoretically, this study expands the applicability of CEST to the crowdfunding domain, shedding light on how cognitive and experiential values intersect with platform-specific backer motivations to influence project success. Practically, our findings suggest that project founders should carefully tailor the cognitive and experiential elements in their project descriptions to better align with the motivational drivers prevalent on the specific crowdfunding platform they are utilizing.
dcterms.extent9 pages
prism.startingpage359

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Collaboration in Online Communities: Information Processing and Decision Making