Bias in Geographic Information Systems: The Case of Google Maps Wagner, Ben Human, Soheil Winkler, Till 2020-12-24T19:08:51Z 2020-12-24T19:08:51Z 2021-01-05
dc.description.abstract Users' perception of geographic space depends heavily on geographic information systems (GIS). GIS are the most common way for users to estimate travel time, provide routing information and recommend appropriate forms of transportation. This article analyses how predictions made by Google Maps, one of the most popular GIS, influence users' perceptions and travel choices. To analyze this influence, a pre-study in a classroom setting (n=36) as well as an online survey (n=521) were conducted. We study users intuitive perception of travel time, before using the Google Maps Mobile App as a 'treatment' to see how it influences their perceptions of travel time and choice of transportation type. We then contrast this original Google Maps treatment to a mock-up 'warning label version' of Google which informs users about biases in Google Maps and an 'unbiased version' of Google Maps based on ground truth data. Our analysis suggests that Google Maps systematically underestimates necessary car driving time, which has an impact on users' choice of transportation.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.103
dc.identifier.isbn 978-0-9981331-4-0
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Accountability, Evaluation, and Obscurity of AI Algorithms
dc.subject accountability
dc.subject bias
dc.subject geographic information systems
dc.subject gis
dc.subject google maps
dc.title Bias in Geographic Information Systems: The Case of Google Maps
prism.startingpage 837
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