The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

Simple item page
dc.contributor.authorBurke-Garcia, Amelia
dc.contributor.authorBerry, Corinne N.
dc.contributor.authorKreps, Gary L.
dc.contributor.authorWright, Kevin B.
dc.date.accessioned2016-12-29T00:47:28Z
dc.date.available2016-12-29T00:47:28Z
dc.date.issued2017-01-04
dc.description.abstractSince the development of the Human Papillomavirus (HPV) vaccine in 2006, significant promotion efforts have targeted adolescent females and their parents in order to reduce the incidence of HPV and related cancers. Yet vaccination rates for pre-adolescents (the recommended age of administration) still lag behind. Social media and social network campaigns hold promise not only for promoting broad awareness but also for influencing vaccination attitudes and behaviors by utilizing opinion leaders for message dissemination. This formative intervention study explored the feasibility of leveraging online ‘mommy bloggers’ as thought leaders and sources of influence in the promotion of HPV vaccine messages. Findings include insights into vaccine hesitancy amongst mommy bloggers; approaches for discussing HPV vaccination in the blogosphere; and engagement strategies for working with mommy bloggers.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.234
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41388
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectHPV vaccination
dc.subjectmommy bloggers
dc.subjectopinion leaders
dc.subjectsocial media
dc.titleThe Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
paper0239.pdf
Size:
1.18 MB
Format:
Adobe Portable Document Format
Download

Collections

Decision Making in Online Social Networks Minitrack