Adaptive Hotel Rate Prediction Using External Data: A Competitor-Driven Approach

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dc.contributor.authorKim, Jungwoo
dc.contributor.authorKwon, Soonjae
dc.contributor.authorPark, Sung-Hyuk
dc.date.accessioned2024-12-26T21:05:58Z
dc.date.available2024-12-26T21:05:58Z
dc.date.issued2025-01-07
dc.description.abstractTraditional dynamic pricing in the hotel industry has predominantly relied on detailed occupancy data, which often disadvantages smaller independent hotels due to their limited access to such comprehensive datasets. This study presents CAMP (Competitor-based Accommodation Market Pricing), an innovative model designed to overcome these limitations by forgoing occupancy data. Instead, CAMP leverages competitor pricing and a range of external factors, including regional search trends, weather conditions, and economic indicators. CAMP accurately identifies competitors through hierarchical clustering and advanced regression techniques and optimizes pricing strategies. By providing a robust and flexible revenue management tool, CAMP enables independent hotels to adjust their pricing strategies dynamically, maximize revenue, and improve social welfare by balancing profitability and consumer satisfaction. This research fills a critical gap in revenue management literature and introduces a novel, data-driven approach to dynamic pricing that anticipates market demands without relying on occupancy data.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.224
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other0e07b5f8-cb69-4b84-8b29-fe09a5cfb8d4
dc.identifier.urihttps://hdl.handle.net/10125/109064
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectTechnology and AI in Emerging Markets
dc.subjectcompetitor analysis, dynamic pricing, hotel industry, machine learning, revenue management
dc.titleAdaptive Hotel Rate Prediction Using External Data: A Competitor-Driven Approach
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage1817

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