Role of Data in the Building of Legitimacy for Green Bonds — Capturing, Contextualizing, and Communicating

Date
2023-01-03
Authors
Tona, Olgerta
Zhang, Yixin
Asatiani, Aleksandre
Lindman, Juho
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5400
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Abstract
Green bond markets promise to fight climate change by encouraging green investments. Yet, the real-world complexity of quantifying the green impact of sustainable initiatives might be exploited for greenwashing, thus threatening the entire market's credibility. Advances in business analytics research and practice hold the potential to untangle this complexity. This study aims to explore how one can engage with data to build the legitimacy of green bonds. In particular, we detail data-related needs, requirements, and challenges that are critical to take into account for designing relevant and effective information system artifacts that will support green bond markets. Through focus groups, interviews, and secondary data analysis, we identify capturing, contextualizing, and communicating green impact as core activities for bond issuers toward ensuring legitimacy for their green bonds. Based on these findings, we outline future research avenues and propose an initial set of research questions for the business analytics and, more broadly, information systems community.
Description
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Business Intelligence, Business Analytics, and Big Data: Innovation, Deployment, and Management, data, green bonds, green finance, green legitimacy, role of data
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10
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Related To
Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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