“This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace

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dc.contributor.authorKauppila, Santtu
dc.contributor.authorSoliman, Wael
dc.date.accessioned2021-12-24T17:43:41Z
dc.date.available2021-12-24T17:43:41Z
dc.date.issued2022-01-04
dc.description.abstractUnlike classical forms of deception where the deceiver deceives their victims directly, the crowdsourcing of cyber deception provides a powerful and cost-effective mechanism for deceivers to create and spread falsehood from the shadows. But for a mass deception campaign to be effective, the crowdworkers must rationalize (and willingly accept) their role in the deceptive act. What, then, could justify participation in a mass-deception campaign? To answer this question, we adopt the qualitative vignette approach and utilize neutralization theory as our guiding lens. Our results point to several neutralization techniques that crowdworkers could invoke to convincingly rationalize involvement in a cyber deception campaign. Importantly, the findings shed new light on a growing pessimism about work ethics in cyberspace which may lead some ordinary people into joining deception campaigns, believing it to be the future of advertising. We discuss the theoretical and practical implications of these novel insights.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.350
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79684
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCritical and Ethical Studies of Digital and Social Media
dc.subjectcrowdsourced deception
dc.subjectcrowdturfing
dc.subjectcyber deception
dc.subjectneutralization theory
dc.subjectqualitative vignette
dc.title“This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace
dc.type.dcmitext

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