How Conversational Agents Influence Purchase Decisions of Online Fashion Shoppers toward Sustainable Consumption: Exploring Nudges for Green Decision-Making

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dc.contributor.authorStolz, Katharina
dc.contributor.authorHammerschmidt, Teresa
dc.contributor.authorPosegga, Oliver
dc.date.accessioned2023-12-26T18:45:10Z
dc.date.available2023-12-26T18:45:10Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.585
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other1b7b49d5-233b-4731-a014-3007e307503e
dc.identifier.urihttps://hdl.handle.net/10125/106970
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Commerce: The Good, the Bad, and the Ugly
dc.subjectdigital nudges
dc.subjectfashion industry
dc.subjectgreen is
dc.subjectrecommender systems
dc.subjectsustainable consumption
dc.titleHow Conversational Agents Influence Purchase Decisions of Online Fashion Shoppers toward Sustainable Consumption: Exploring Nudges for Green Decision-Making
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractWith nudges, conversational agents (CAs) can be used to recommend environmentally sustainable products to individuals shopping online. CAs can thus influence individual purchase behaviors and have the potential to promote green decision-making. There is a lack of qualitative insights into how CA nudges might influence the purchase decisions of individuals in the specific context of sustainable fashion consumption – especially regarding customer perceptions of CAs trying to influence those decisions. We conducted an explorative survey with a qualitative online questionnaire of 79 fashion shoppers to determine how they think about CAs nudging their product choices and to derive propositions on how CA nudges should be designed to support green decision-making.
dcterms.extent10 pages
prism.startingpage4889

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Social Commerce: The Good, the Bad, and the Ugly