An Empirical Examination of Peer vs. Expert Advice in Online Forums

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dc.contributor.authorFadel, Kelly
dc.contributor.authorJensen, Matthew
dc.contributor.authorMatthews, Michael
dc.contributor.authorMeservy, Tom
dc.date.accessioned2021-12-24T17:18:45Z
dc.date.available2021-12-24T17:18:45Z
dc.date.issued2022-01-04
dc.description.abstractOnline discussion forums sponsored by electronic networks of practice offer a popular platform for a variety of participants to share their knowledge and provide feedback, including subject matter experts and a larger body of “peer” forum users with no particular expertise. Although prior research suggests that both expert and peer forum contributions can influence information seekers, current literature offers little guidance that explains how and when one is more influential than the other. This paper reports the results of two studies, a structured survey and a choice-based conjoint study, conducted to empirically validate a previously derived conceptual framework of 16 situational characteristics related to peer and expert advice seeking on forums. The results of our work offer theoretical and practical guidance for ongoing work in this area.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.041
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79371
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCollaboration in Online Communities: Information Processing and Decision Making
dc.subjectconjoint analysis
dc.subjectelectronic network of practice
dc.subjectexperts
dc.subjectonline forums
dc.subjectpeers
dc.titleAn Empirical Examination of Peer vs. Expert Advice in Online Forums
dc.type.dcmitext

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