Examining the Influence of Issue Advocates on Public Engagement with Climate Change on Facebook: A Longitudinal Study (2014-2023)

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dc.contributor.authorYang, Aimei
dc.date.accessioned2024-12-26T21:06:42Z
dc.date.available2024-12-26T21:06:42Z
dc.date.issued2025-01-07
dc.description.abstractThis study investigates the climate change discourse on Facebook from 2014 to 2023, proposing a typology that differentiates advocates by issue niche position and temporal engagement. Analyzing over five million posts from more than one million accounts, the study classifies these accounts into twenty types and assess their engagement outcomes, measured by likes (low-level) and comments and shares (high-level). The findings reveal that while environmental groups are the most prolific and persistent advocates, they struggle to generate significant engagement. Similarly, government organizations and liberal political groups face challenges in garnering engagement. Conversely, politicians and celebrities effectively generate both low-level and high-level engagement. Additionally, academic institutions and science media excel in generating low-level engagement. The analysis also indicates a steady rise in conservative voices, with conservative political organizations, media, and think tanks increasingly succeeding in generating both types of engagement.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.341
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other3c47ba3d-db44-4e6a-b5b1-340a74a2eb95
dc.identifier.urihttps://hdl.handle.net/10125/109182
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media Influencers and Influencing
dc.subjectclimate change discourse, issue advocates, longitudinal study, social media engagement
dc.titleExamining the Influence of Issue Advocates on Public Engagement with Climate Change on Facebook: A Longitudinal Study (2014-2023)
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage2822

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