Do they Play as Intended? - Comparing Aggregated and Temporal Behavioral Analysis in a Persuasive Gamified System

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dc.contributor.authorLoria, Enrica
dc.contributor.authorRivera, Jessica
dc.contributor.authorMarconi, Annapaola
dc.date.accessioned2020-12-24T19:14:56Z
dc.date.available2020-12-24T19:14:56Z
dc.date.issued2021-01-05
dc.description.abstractGamified systems nurture an ulterior goal set by their designers (e.g., a positive behavioral change). Behavioral profiling allows understanding whether users play as intended and reach such a goal. Analyzing in-game behaviors can also highlight unexpected interaction patterns or unengaged users. Current logging systems can track and store any in-game action. However, such high-dimensional data should be carefully processed to retain relevant knowledge while filtering unnecessary noise. Analysts can either aggregate data into a single data point per player or maintain temporal information. This study compares aggregated and temporal behavioral analysis conducted on a gamified system, promoting sustainable mobility (Play\&Go). Results show how, in Play\&Go, aggregated analysis conveys information on long-term winning strategies, whereas temporal analysis describes short-term strategies. Additionally, studying the temporal evolution of players' behaviors emphasizes a sharp division among engaged and unengaged users. We show how aggregated and temporal analysis hold a complementary view of players' experiences.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.160
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70772
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGamification
dc.subjectgame analytics
dc.subjectgamification
dc.subjectplayer behavior
dc.subjectplayer modeling
dc.subjectuser-centered design
dc.titleDo they Play as Intended? - Comparing Aggregated and Temporal Behavioral Analysis in a Persuasive Gamified System
prism.startingpage1315

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