Framing Patterns of Generative AI: An Exploratory Survey of Utilization, Benefits, and Challenges

Abstract

Organizations and individuals are still identifying new and value-adding utilizations for generative artificial intelligence (GenAI) that offer great potential. Simultaneously, the introduction in organizations and private spheres is at a momentum in which promises and fears are communicated via various (informal) networks. Both lead to different attitudes towards GenAI. Given the passage of time and the ongoing progress, it is to be expected that the experimentation phase will follow a broad and structured deployment. Consequently, organizations must pay attention to suitable utilization scenarios and the attitudes of those potentially affected by GenAI to enable a successful deployment. Therefore, we surveyed utilization scenarios and attitudes towards GenAI. Building on this, we derived a structured overview of GenAI utilizations and identified four attitude (frame) patterns towards GenAI ranging from negative to enthusiastic. Our results contribute to explorative knowledge and can aid research and practice when dealing with human-centered GenAI utilization and deployment.