Hawai'i Avocado Industry Analysis; Part 2: Buyer Preferences Focus
Hawai'i Avocado Industry Analysis; Part 2: Buyer Preferences Focus
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Date
2008-07
Authors
Barber, Silvia G.
Chan-Halbrendt, Catherine
Krishnakumar, Jyotsna
Radovich, Theodore J.
Love, Ken
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University of Hawaii
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Abstract
Test panels assessed Hawaii consumers' and chefs' preferences for avocados. Several locally named cultivars were preferred over the commonly grown 'Sharwil', which is the main competitor of imported 'Hass' in Hawaii markets. Constraints, including the problem of seasonality, and opportunities in Hawaii's avocado industry are discussed.
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Keywords
Persea americana,
sensory evaluation,
consumer preferences,
Hawaii
Citation
Barber SG, Chan-Halbrendt C, Krishnakumar J, Radovich TJ, Love K. 2008. Hawai'i avocado industry analysis; Part 2: Buyer preferences focus. Honolulu (HI): University of Hawaii. 7 p. (Economic Impacts; EI-15).
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7 pages
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